The following project is an in-situ painting installation that follows the same investigative line as the previous Stocks Ruins and Rewards lecture. It started from a what-if question about producing work according to a specific platform’s tacit requirements, thinking on the possibilities that specific works could be exhibited in certain exhibition spaces and therefore exceed the chances of being hosted in a crowded, highly competitive cultural industry.
In the foolish quest for creating such an image, research of the selected exhibition venue’s past hosted works will be made. The categorical values of its artworks’ selections are translated into binary data; that information could then be visualized in pixels as a jpg file that sets the guidelines of pigment color and quantities. Using painting matter studies, ml of oil painting will go through a chemical process of separating substances (oil on water), causing the pigment particles to diffuse and fragment into a meticulous grid of lines and points. This work situates painting between the industry of its manufacture and the formalist tradition of art history, from manipulating its chemical composition to its eventual circulation. Just as the pollen molecules on water, the diffusion phenomenon of paint is also a random walk. In the painting, the data translates into the effect that precedes probabilistic market studies. Tough, using formulas and technical precision in hopes of a calculated outcome, the images result